A group of disgruntled Arsenal fans believe the club has "lost its identity" in recent years, and are planning to launch a breakaway club from next season.
The name comes from the first incarnation of the North London outfit back in 1886 when the club were originally named Dial Square.
According to The Athletic, the aim of the club is to try and escape from the trappings of modern football. Dial Square FC are planning to compete in the Combined Counties League from the start of next season, and hope to match the success of AFC Wimbledon whose climb out of the same league has included six promotions in 17 seasons.
Disgruntled Arsenal fans have launched a new team, @TheAthleticUK understands it aims to participate in next season’s Combined Counties Football League — the ninth tier of English football, + the same division AFC Wimbledon entered in 2002— David Jordan (@_DavidJJordan) January 24, 2020
By @gunnerblog https://t.co/DtaMjMKFdL
The plan to launch Dial Square FC is led by lifelong Arsenal fan Stuart Morgan and comes just months after several supporters groups united behind a campaign titled 'We care, do you?', amid concerns over the running of the club by owner Stan Kroenke.
"The club has lost its identity in so many different ways," Morgan told The Athletic. "This Arsenal team, the club, the set-up, the stadium, is nothing like it was in its heyday.
"It’s so commercialised, I sit in club level. It’s soulless, it’s lifeless, it’s not Arsenal Football Club. The reason I wanted to do this project is to go back to beginning, to try and get back to that original Arsenal."
The club's colours are based off Arsenal's original burgundy set that was most recently worn in the final Highbury season in 2005/2006.
Morgan has agreed a deal with Surrey side Abbey Rangers to ground share at their Addlestone home for the 2020/21 season.
If this happens, Arsenal won't be the first team to have a breakaway club. AFC Wimbledon went down a similar road in 2002 as a response to their original incarnation's move to Milton Keynes rose from the Combined Counties to the Football League with five promotions in eight years.
Elsewhere, Manchester United fans also set up their own club with FC United of Manchester. The club was set up in 2005 in response to the Glazer takeover at Old Trafford which is still causing controversy. FC United are fully fan-owned and are currently in the Northern Premier League following relegation from the sixth-tier last season.