When you have a good season, every club in the world wants you. But one bad season, and suddenly you're the black sheep on the transfer list. No matter the reputation of the player, failing to deliver on the field can be costly.
This is very true in terms of the transfer market and the value of a player. There are many reasons for the increase and decrease of the transfer value of a player. Performance, injuries, first-team inclusion and inclusion in the national squad.
A season marked by injuries, inferior performances and lack of international success led to Neymar suffering a £34 million drop in his market value over the last six months. With that decrease, he is now the second most valuable player in the world, overtaken by Kylian Mbappe.
Here are 5 top players in the world right now who have suffered a major drop in their market value:
Note - All figures have been taken from Transfermarkt
5. Mauro Icardi, (£-22.5m)
Mauro Icardi fell out of favour at Inter Milan once Antonio Conte arrived at the club and made it clear to the board that he wanted to offload the 26-year-old.
He has a buyout clause of 110 million euros in his contract which was originally inserted to keep clubs like Real Madrid and Manchester United at bay, especially with the striker's form in 2017/18 being good enough to attract the interest of such clubs.
A loan move to Paris Saint Germain in the summer has seen the player find his form and the French heavyweights are keen on signing the Nerazzurri player once his loan ends.
4. Ivan Rakitic, (£-27m)
Ivan Rakitic has spent most of this season on the sidelines for Barcelona, and with the club admitting they're open to offers for the player, it's no surprise that his market value has dropped tremendously. Since having joined the Spanish giants back in 2014, the now 31-year-old has made 176 appearances for the club, scoring 24 goals.
Rakitic has long ago stopped being Valverde's first-choice in midfield and if some big team comes calling, he could switch his allegiance. Man United & PSG are reported to have shown interest in the midfielder.
3. Paulo Dybala, (£-31.5m)
Juventus were all set to offload Paulo Dybala in the summer, but in hindsight, the player's probably glad his proposed move to Tottenham Hotspur fell through. Dybala has absolutely flourished under Maurizio Sarri this season, scoring five goals in 14 appearances across competitions.
When he first arrived in Turin in 2015, Dybala quickly became a prominent member of Massimiliano Allegri's side, contributing 29 goals in his maiden season as Juventus won the domestic treble.
However, the summer of 2018 was a turning point for the then 24-year-old as Cristiano Ronaldo moved to Juventus and Dybala's pal Gonzalo Higuaín moved to Serie A rivals, AC Milan. Apart from a good last two months, 2019 has been a forgettable year for the Argentine.
2. Marcelo, (£-40.5m)
Previously untouchable, Marcelo now finds himself out of favour at Real Madrid. For a wide player, he has the rare ability to break between the lines on the inside. During Madrid's glory years this decade, arguably only Cristiano Ronaldo—who left for Juventus in the summer of 2018 —wreaked as much havoc on opposition defences.
There were rumours linking Marcelo to Juventus suggesting he would follow in Ronaldo's footsteps. However, he shot those down. He's been plagued with multiple injuries this season for the Spanish giants, and more minutes off the field only justifies the huge drop in his market value.
1. Philippe Coutinho, (£-45m)
Currently rediscovering his form and confidence at Bayern Munich following a nightmare spell with Barcelona, Philippe Coutinho could see his market value rise in 2020, but for now, he remains as the player whose market value has dropped the most in 2019.
Coutinho, who made his dream move from Anfield to Camp Nou in January 2018, lost his spot in Barcelona’s three-pronged attack alongside Lionel Messi and fellow former Red Luis Suarez to France international Ousmane Dembele, and now Antoine Griezmann. According to a study by CIES Football Observatory, the Brazilian is worth 96.5 million euros - a figure under the 120m euro option to buy that Bayern Munich have on the midfielder.
5 Footballers Whose Market Value Fell Drastically in 2019