Napoli president Aurelio De Laurentiis has expressed his frustration over the lack of ticket sales despite the club finishing in second place in the last two seasons, and said he is unable to understand why a Serie C side has more season ticket holders than them.
The Serie A runners up averaged only 28,768 fans last season at the San Paolo stadium which can cater to 55,000, meaning there are a lot of empty seats in most games. In contrast, Inter Milan averaged 61,000 and AC Milan averaged 54,000 at the San Siro.
With Laurentiis' other club Bari, which plays in the Serie C outpacing Napoli in ticket sales, the president is frustrated with the lack of interest in the club's games.
"I don't understand why Bari in Serie C has more season ticket holders than Napoli, even after we reduced the price," De Laurentiis told Corriere dello Sport, according to Goal. "I believe that in the city of Naples we live with great envy of teams from the north – there are a lot of Juventus, Inter and Milan fans. Do I have to buy Milan to make them happy?!"
Juventus, who won the Serie A title for the past eight seasons, have averaged more than 39,000 fans at their stadium and Napoli would want to match that at least.
However, one of the problems that the San Paolo stadium is currently having is the bit of reconstruction that was done for the Summer Universiade games. Reports suggest it is worse off than before and it remains to be seen how it will affect ticket sales this season.