​Video game giants Electronic Arts' value declined by a mind-boggling £660m just hours after Konami signed a lucrative partnership with Juventus.


The announcement meant that ​Juventus will no longer appear in EA's next few FIFA  installments and will feature exclusively in the upcoming eFootball Pro Evolution Soccer 2020.


Since the announcement, EA's shares have seen a major decline. According to CNBC, EA's shares dipped by 3.28 per cent on Tuesday and it has cost the company £660m.


Shares for EA were at £74.46 on Tuesday at 9.30am UK time before they fell to £71.42 at 11am. To put it all into perspective, EA was worth £22.76 billion on 15th July and the value of the company dropped to £22.1 billion on 16th July.



Konami's partnership with Juventus has been signed for the next three years and players like Cristiano Ronaldo and Paulo Dybala are reported to have already completed their full-body 3D scans to be integrated into PES 2020.


Meanwhile, EA Sports revealed on Tuesday that players' faces and names wouldn't be changed for FIFA 20. However, they did confirm that Juventus ​would be renamed as 'Piemonte Calcio' after losing the licensing rights to Konami.


Juventus' arrival in PES 2020 means that it is the first time in 25 years that EA won't have access to the Bianconeri's license in their epic FIFA series.