Manchester United announced a bizarre commercial tie-up in 2017 when they entered into a partnership with 'high-end' coffee machine manufacturers Melitta, who now work with United as their "official coffee partner."
According to the club 6,000kg of coffee are consumed at Old Trafford each season, at £2.50 a pop. And while this partnership with Melitta is going on for most part of two years now, United couldn't have picked a worse time than posting a video for the same.
In the latest video post made by the club, it shows various United players answering the question of which United legend they would like to meet for a cup of 'Melitta' coffee?
Quite bizarre, isn't it? More so considering the condition the club is in right now. Here, check out the video:
United fans, obviously were disgusted at this video and its timing especially when fans are expecting the club to announce quick-fire signings in order to save them from further embarrassment next season in the Premier League, since the club is already out of contention from featuring in the Champions League.
Here's how United fans reacted:
Announce De Ligt— Rajat 🇮🇳 (@aararaaa217) June 12, 2019
I’d like to meet De Ligt please— Zora (@Lixnk) June 12, 2019
Scholesy all day long! I'd also I'd love to meet Glazers and Woodenhead but for VERY different reasons to why I want to meet Scholes!— a bails (@redjibber7) June 12, 2019
Ok. Good signung. Hope to see melitta coffee score lot of goals next season.— #TeamRayaKedah (@Soluzine) June 12, 2019
A month since the Premier League ended:— Devils of Heath (@nairshashank) June 12, 2019
Transfer Activity -1
Head of Recruitment signed - 0
Very interesting. Very very interesting.— The United Voice (@UnitedVoiceMUFC) June 12, 2019
Just Focus on transfer...FFS— ERJUL (@erickjulyanto_) June 12, 2019
We need signings not side shows!— U. D. O (@dlongoriaki) June 12, 2019
Whoever is in charge of this twitter handle is seriously out of touch with the fan base. We seriously don't want see these players after such a horrendous 18/19 sn. I for one don't give a sh**. I'm still bitter about it. What I want is signings and exits ffs.— Chris Kipruto (@lighty_chris) June 12, 2019
Embarrassing— JT (@StruggsyMalone) June 12, 2019
Hold on! Is this… Is this our new sponsor? If it is, then YES! Please have/announce more sponsors. We need it badly for next season. #SponsorsFC #LegendsFC #HistoryFC #MarketingFC #MoneyMakerFC #EdWoodwardFC #GlazerFC #MidClubFC— 𝖆𝖉𝖆𝖒𝖉𝖆𝖑𝖎 (@TheAdamDali) June 12, 2019
Lol Marketing FC— Prasad. (@UtdPrasad) June 12, 2019
Other teams are signing players apart from Chelsea whilst we’re here talking about coffee— Jordan Pye (@Jammypye) June 12, 2019
Does anyone actually care?— 🔰 (@AlexLUHS) June 12, 2019
Remember when we used to be a football club?— Jason (@JasonBorn89) June 12, 2019
Focus on the football, not selling coffee/watches/noodles/mattresses etc.— Nick Dineen (@DineenNick) June 12, 2019
I know you dropped 'football club' from the badge but we still *are* a football club, whether you like it or not.
What is this shit? Unless Melitta is an Italian CB I couldn’t give a shit— Liam Charlton (@liamch_88) June 12, 2019
Tweeting sponsorship messages during the transfer window when fans are angry about the prioritisation of commercialism at the club, and lack of focus on a DoF and transfers. Listening to the fans as ever!— Andrew Mullins (@andrewjmmullins) June 12, 2019
I'd like to meet them for a pint fuck Mellita coffee— toss (@tossdj39) June 12, 2019
Stop tweeting this shit— Daniel Lewis (@dannylew1985) June 12, 2019
What. The. Fuck.— Sion Parry🏴 (@SionParry9) June 12, 2019
You people have no shame, do you? Melitta coffee? Really? 🙂— Mushran Siddiqui (@MushranSiddiqui) June 12, 2019