Football is the most widely followed sport in the world, and every big club banks on their supporters to earn them a big chunk of revenue through merchandise sales. While we still are fond of scarves, replica kits are the closest you can get to supporting your club from the comfort of your home.
Here, we look at 5 clubs who have done extremely well in terms of replica shirt sales.
Data Courtesy: Ticketgum
For a team who have not won the league or did well in the Champions League in a very long time, Arsenal's shirt sales most definitely look mighty impressive. Mesut Ozil is the most popular figure among fans, while Alexandre Lacazette has also made his presence felt in his debut season.
At 22.1 replica shirts sold per 1000 fans, Arsenal are still one of the most popular outfits in Europe.
An unstoppable force in Italy and a force to be reckoned with in Europe, Juventus' envious popularity shouldn't come as a surprise to anyone. They might have lost Paul Pogba and Gianluigi Buffon to Manchester United and PSG, respectively, but having Cristiano Ronaldo will give them a solid helping hand, this season.
At 24.2 shirts sold per 1000 fans, they sport the most popular kit in Serie A.
Despite enduring a difficult season, Chelsea fans did not fail to show the love they have for their beloved Blues. Eden Hazard racked the most number of shirt sales last term and the figure is only expected to go up after his World Cup display.
At 25.9 shirts sold per 1000 fans, they have the second most popular kit in England.
2. Bayern Munich
They not only have some of the finest players in the world, they also have some very marketable superstars. The Bundesliga holders play one of the most attractive brands of football and have some very devoted fans at their disposal.
At 28.4 replica shirts sold per 1,000 fans, Bayern Munich look to be quite ahead of the curve at the moment.
1. Manchester United
To no one's surprise, Premier League giants Manchester United take the top spot on our list. They may have failed to live up to the billing over the last five seasons, but their loyal supporters are still hopeful as ever.
At 29.1 replica shirts sold per 1,000 fans, Manchester United have the hottest strips on the market.
Most Popular Football Clubs in the World in Terms of Shirt Sales