The famous Icelandic commentator who made a name for himself at the European Championships in France last summer,
And whilst the 42-year-old has gone down in folklore as that commentator, he has now attracted attention once again after suggesting on Twitter that Swansea have rejected a £34m bid from Southampton, for midfielder Glyfi Sigurdsson.
As is always the case with Gummi Ben, things are a little unclear and the translation from Icelandic into English further complicates matters, but the former striker appears to have suggested that the Saints are targeting Sigurdsson and are now offering serious money for his services.
Whilst the reported £34m will be tempting for the Swans, they perhaps know that they cannot afford to let one of their best players leave, especially as speculation continues to grow about Chelsea's reported interest in striker Fernando Llorente.
With new manager Paul Clement losing his first game in charge last weekend, the Welsh club have just 18 matches left in the Premier League campaign to avoid relegation and face a testing meeting with Arsenal this coming weekend.
Southampton meanwhile may see Sigurdsson as an answer to their recent struggles in-front of goal and if the rumours of a bid are true, they will now have to consider upping their already eye-popping offer of £34m, if they are to be successful in landing the Icelandic playmaker, who has both six goals and six assists to his name already this season.